This setting refers to the industries and organisations that deliver media in all its forms — print, television, radio, online and social media. 

It also includes community networks and professional organisations across the creative industries, including visual and performing arts, film and literature. 

The media can address widespread condoning of violence against women by reporting accurately, safely and respectfully. The media can also address gender inequality, gender stereotypes and disrespect towards women through their content and in their workplaces.  

The arts also offer opportunities to address the drivers of violence against women and promote equal and respectful relationships. This includes considering the way men and women, relationships and violence are represented creatively, as well as challenging norms that prevent women’s full and equal participation in creative industries, such as women’s under-representation and unequal pay. 

• Evidence-based media reporting on violence against women and their children can help readers, listeners and viewers understand how widespread it is, who is affected, what drives it and how it can be prevented. 
• Equal numbers of women and men in the media, including as subjects and sources, can play a role in addressing gender inequality in public and private life.  
• Positive media representations of women and men can help to disrupt harmful gender stereotypes. 
• Respectful media representations of women, including of women’s bodies and sexuality, can help to challenge disrespect towards women in the community.  
• Creatively exploring violence against women and gender inequality through the arts can assist people to understand and question their own values and beliefs. 

• When reporting on violence against women, use best practice approaches, including leaving out details that might identify survivors, keeping the perpetrator ‘in view’, using statistics to demonstrate the prevalence and to contextualise the story and highlighting options for support to the reader. 
• Seek equal numbers of male and female sources and subjects in news stories. 
• Avoid gender-stereotypical representations of women and men in journalism and advertising, such as the ‘femme fatale’, the ‘super mum’, or the ‘nasty corporate climber’, for women, or the ‘strong, silent type’, the ‘jock’ or the ‘big shot’, for men.  
• Use a community-based approach to engage with local communities in the planning, development and delivery of arts initiatives. 
• Provide female artists and performers with equal opportunities to showcase their work.