Our Watch

Skip to content

Foster positive personal identities and challenge gender stereotypes and roles

2 minutes

Common ideas of how men and women ‘should’ act influence the types of roles they are expected to fulfill. 

Gender norms can be particularly harmful for women, as traditional female roles are commonly less valued. When male power is the norm, violence, including harassment and verbal abuse, can be used to ‘punish’ women who step outside of their expected roles.

What are the solutions?

  • Encourage and support children, young people and adults to reject rigid gender roles and develop positive personal identities that are not constrained by gender stereotypes. 
  • Challenge aggressive, entitled and dominant constructions of masculinity and subordinate or sexualised constructions of femininity. 
  • Promote and support gender-equitable domestic and parenting practices, including through workplace initiatives. 
Stylised illustration of a man pushing a pram.

Resources and books

Campaigns that challenge gender stereotypes and roles


Footer